MIT’s Technology Review Offers Insights

Kate Greene, Information Technology Editor at Technology Review, established in 1899 at the Massachusetts Institute of Technology and the oldest technology magazine in the world, wrote an article entitled “Digging Deeper in Web Search - A personalization search tool reveals links buried deep within page results” featuring Surf Canyon.

“Crucially, these new results are cleverly slipped into the search results so that the original results page doesn’t look drastically different when a user navigates back.”

“Marti Hearst, a professor at the School of Information at the University of California, Berkeley, says that Surf Canyon succeeds in presenting the reordered links in a clear, useful, and unobtrusive way. It doesn’t require people to do any extra work, as does Google’s WikiSearch, a feature that lets users personalize their results by voting them up or down.”